Our experience shows that most SaaS companies fail to acquire customers due to these reasons:

• They don't start by analyzing current customer data, but instead focus directly on leveraging traffic channels.
• There’s no proper alignment between your internal data and your paid marketing marketing campaigns.
• The common problems we discovered is that people can't figure out what's working and what's not - due to problems with conversion tracking and attribution, poor targeting and messaging with the wrong offer, not utilizing B2B audiences' full potential for targeting across networks, ,etc.

We revamp that process and do it how it’s need to be done

1. Find the winning angle for your customer acquisition without the guesswork. Your customer acquisition strategy is the result of comprehensive research into your competitor's campaigns, market behavior, your current sales process, your product roadmap, and your founder’s vision.

2. Get advanced keyword research, audience research and targeting strategies

   Target the right people and get high-intent traffic. We use techniques such as LTV:CaC projection, negative keyword additions, and n-gram analysis to expand your markets while reducing ad spend.

3. Launch full-funnel campaigns with integrated marketing strategies.

   We create campaigns centered around your big-picture business goals by combining them with multi-channel ads, retargeting, CRO, landing page optimization, and free trial funnel optimization.

4. Evaluate current customers and business metrics

<aside> 💡 Here’s how our framework helped SaaS products to grow 30% on average compared to the period before working with us.

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• We try get essential information from current customers and perform detailed audience intelligence across ad networks - in order to understand who to target and how to convey the USP to the targeted persona.
• Setup marketing analytics & revenue attribution so you know you’re basing your decisions on the correct data.
• Test different marketing channels, audiences, offers, and funnels on your website and app – because we have correct data, we’re now able to measure performance in detail.
• Find winners from A/B test - usually takes up to 2 months to get accurate benchmarks.
• Once we find the right offer & funnel we use it to improve your conversions Sign up → Free Trial/Demo → MQL/PQL → Customer.
• All of this results in growing your customer base, LTV, and CAC payback period optimization – we get measurable results and approach you with suggestions for improvement without spending 6 months and unreasonable amounts of $$$

Conversion rate & retention optimization framework

1. Post-click optimization